Monday, 5 March 2007

Driving Climate Change...?

I was wandering around Holloway, trying to find the Islington Arts Factory, when the sign outside this car showroom made me do a double-take. If they had been open, I would have gone in to ask how they got the name - and whether anyone has pointed out the irony:

Holocene Motor Group

"I was at a conference where someone said something about the Holocene, the long period of relatively stable climate since the end of the last ice age. I suddenly thought that this was wrong. The world has changed too much. So I said: 'No, we are in the Anthropocene.' I just made up the word on the spur of the moment. Everyone was shocked. But it seems to have stuck." - Paul Crutzen, climate scientist and winner of the Nobel Prize for Chemistry

(Quote from Fred Pearce, 'The Last Generation: How Nature Will Take Her Revenge for Climate Change')

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